Cheers is a done-for-you local visibility service for service businesses such as plumbers, rooter companies, HVAC firms and salons. Backed by Y Combinator, it handles the work that helps a local business get found on Google and in AI assistants: collecting and tracking reviews, maintaining business profiles, producing local content, and improving the company website. Rather than being a self-serve dashboard you operate alone, Cheers positions itself as a managed service with software underneath.

What it does

The core of the service is local search presence. Cheers manages Google reviews, keeps business profile information current, and builds local pages and searchable guides on the client website so that potential customers land on clearer, more useful pages. It also tracks visibility in AI answers, which the company calls GEO, and says it has run more than a million AI visibility checks since June 2026.

Key features

Review generation and management, including location-level tracking.
Employee badges that attribute reviews to the technician or staff member who did the job, giving managers a record for recognition.
Business profile management for Google and similar platforms.
Local service pages, guides and website improvements.
A free grader that checks how visible a business is, plus a GEO Academy with learning material.

Results shown on the site

Cheers publishes case studies with dates and sources. It reports managing more than 400,000 reviews across 900+ locations and 15,000+ employees. Examples include a plumbing company that added 16 local pages and increased its Google review pace, a rooter business with more than 5,300 Google reviews since joining, and a company that upgraded 249 local routes with 1,236 team-attributed reviews. These are the company's own figures, checked by Cheers in September 2026.

Use cases

A multi-location home-services company can centralize review requests and see which employees generate feedback. A single-location business that lacks time for SEO can hand over profile and content work. Owners curious about AI search can use the free grader to see whether assistants mention them.

Pricing

Cheers has a pricing page but works through demos, so expect quote-based or plan pricing discussed on a call. The free grader is available without booking.

Who it is for

Cheers is built for US service businesses that depend on local customers and reviews, especially those with field technicians. It is less suited to online-only companies or businesses outside its supported markets.

Cheers Yc S24

Overview