Overview

Imaginario AI is a video intelligence platform for marketing and post-production teams. It indexes footage stored across your cloud storage, DAMs and MAMs, so you can find any moment without manual tags, see who is on screen and turn footage into rough cuts. The tagline is from footage to rough cut, without the scrubbing.

Search and discovery

Video search works across several signals: visual search for what appears on screen, people search for who is in a shot, dialogue search for what is said and audio search for sounds. An Ask your library feature, marked as coming soon, will let you ask questions about your archive in plain language.

Metadata

The AI produces rich metadata from visuals, audio, speech, people and context. This includes multimodal tags, chapters and topics, transcriptions and translations, and mapping to your own taxonomy and schema, so results fit existing asset management systems.

StoryLab

StoryLab is a multi-agent storytelling feature that turns footage into single clips or multi-video stories. It is aimed at producing social formats such as Instagram Reels, TikTok, YouTube and YouTube Shorts from longer material.

Integrations

Imaginario connects with Adobe Premiere Pro, Google Drive, Dropbox and Amazon S3, plus editing suites, on-premise storage, MAM and DAM systems and file transfer tools. The security page mentions TPN Gold status, which matters for media companies handling pre-release content.

Who it is for

It targets marketers, corporate and brand teams, post-production editors and content operations staff in media, advertising, education, non-profits and faith organisations. Teams with large archives get the most value.

Pricing

Plans start from 89 dollars per user per month, according to the pricing page, with demos for larger teams.

Things to consider

Indexing a large archive takes time and may involve storage transfer costs, so test with a sample. AI tags and face recognition are not perfect, so check results before relying on them for legal or rights decisions, and follow privacy rules when identifying people. Rough cuts are starting points, and an editor will still refine the story. Compare it with your current tools; the site includes its own comparisons.

A short pilot on one project is the best way to see whether search results and rough cuts save your editors real time.