Gowit Retail Media Ads Platform

GoWit is a commerce and retail media advertising platform. It allows retailers, marketplaces and delivery apps to run their own advertising networks, selling ad space to brands across their websites and apps, on external channels and in physical stores. It also serves advertisers, agencies and publishers, and says it works in more than 20 markets.

For retailers

GoWit offers a white-labelled omnichannel retail media network. Retailers can turn their first-party shopper data into advertising revenue by letting brands buy targeted placements on-site, such as sponsored products, off-site on other channels, and in-store on screens. Testimonials mention features such as location-based and stock-based ad serving, meaning ads only show where products are available, and post-click and post-view sales reporting.

For advertisers and agencies

Brands can launch campaigns targeting high-intent shoppers at the point of purchase and track sales results. One testimonial describes a retailer working with over 650 brands that can now launch campaigns in seconds. The platform uses AI for targeting and optimisation, according to the company.

Customers

Testimonials come from retailers including CarrefourSA and Koçtaş, a Kingfisher joint venture, as well as luxury and fashion e-commerce businesses. GoWit describes itself as a global AdTech leader in this space; that is the company's own description.

Pricing

Pricing is not published. GoWit works with retailers and advertisers directly, so you contact the company for a proposal.

Who it suits

GoWit suits mid-sized and large retailers, marketplaces and quick-commerce apps that have significant traffic and supplier relationships and want to build a retail media business, as well as brands that advertise on those retailers.

Things to consider

A retail media network needs enough traffic and advertiser demand to be worthwhile, so model the revenue you expect before committing. Balance sponsored placements with the shopping experience, since too many ads can reduce trust and conversion. Review how shopper data is used for targeting and make sure it complies with privacy laws and your own policies. Ask for references from retailers in your market and check how the platform integrates with your product catalogue, stock and point-of-sale systems.

Start with a limited pilot in one category to measure incremental sales before rolling out more widely.