Overview

Firework is a video commerce platform that helps brands and retailers bring the in-store experience and human connection to their online shops. It powers shoppable videos on product and landing pages, one-to-one video chat with store associates, video showrooms and an AI video assistant called AVA.

Shoppable video

Brands can place videos on their sites that viewers can shop from directly, along with interactive features such as quizzes, polls and custom calls to action. Videos can also be used in email and SMS and shown on the Shop app. Content can come from many sources: influencers, the brand itself, customers, store associates, merchants and AI-generated content, with an importer for user videos from Instagram and TikTok.

Results shared by the company

The site features case studies and figures, such as higher conversion rates for shoppable videos in fashion, furniture and grocery compared with industry averages, and testimonials from brands including Musely, Fresh Market, Stolen Stores and GreenPan. Firework says it works with more than 1,500 brands and retailers and has driven over $300 million in GMV. These are the company's own numbers, and results depend heavily on the quality of the videos and the products.

Pricing

A free Pilot plan lets you test shoppable video with 10 uploads, up to 3 playlists, one login, 720p video, standard analytics and live chat support. Starter, for small businesses, raises that to 50 uploads with a charge of $10 per 1,000 additional video views. Growth offers unlimited uploads at $5 per 1,000 extra views, 50 playlists, 5 logins and the option to remove Firework branding. Enterprise and the video chat and showroom products are priced separately.

Who it suits

Firework suits online retailers and consumer brands, especially in beauty, fashion, home goods and grocery, that want video to help shoppers understand products and buy with confidence.

Things to consider

Video adds weight to pages, so check how embeds affect page speed. Watch view-based charges as traffic grows, because popular videos can raise costs. Make sure you have the rights to reuse influencer and customer videos, and disclose sponsored content properly. Run a test against a control page during the pilot to see real effects on conversion, rather than relying on industry comparisons.