Anyword

Anyword is an AI content platform for marketing teams that focuses on performance. As well as generating copy, it scores content with predictions of how it will perform before it goes live, and offers copy analytics built for what it calls the post-generative AI world. Its headline claim is that it makes AI content perform 76% better; that is the company's own figure.

Data-driven editor

The editor generates AI content and attaches performance prediction scores, so you can see which variations are likely to perform best before publishing. This is aimed at ads, social posts, emails, landing pages and blog content.

Content intelligence

Content intelligence analyses, understands and improves content across every channel in one platform, helping teams see what works and keep messaging consistent.

Other products

Blog Wizard helps produce SEO-optimised, on-brand blog posts in about half the time. Website Automation personalises messaging on your website at scale. A Chrome extension brings Anyword into the tools you already use, and integrations connect it to your tech stack. A Business API lets other products offer Anyword-powered content to their users.

Enterprise and security

For enterprises, Anyword offers a custom-built, secure solution and private language models so company data stays protected. It emphasises data privacy as a core part of the platform, and it has published material on training ChatGPT with your brand voice.

Use cases

Solutions are organised by role: demand generation teams creating ads and predicting success, product marketers, SEO experts, CMOs, content marketers, social media managers and marketing operations teams improving emails and processes.

Pricing

You can start for free or try it now, and request a demo for enterprise needs. Anyword recommends signing up with a work email. See the pricing page for current plans.

Who it suits

It suits marketing teams that publish a lot of copy across channels and want a data signal for choosing between variations, rather than only a writing assistant.

Things to consider

Prediction scores are estimates based on models of past performance, not guarantees, so still run real A/B tests for important campaigns. Check generated claims about products for accuracy and compliance.